From Mike: Ask my friends and they will verify this. In the years up to starting this contest, I was the go-to guy for all things new. I must admit that those 3 little letters do their trick to my food pallet. I am the embodiment of marketing firms from Pepsi to McDonalds. When the new Angus Third Pounder came out, I had it. Kentucky Grilled Chicken, I ate it. My beloved Baconator, devoured it. A Beefy, Crunchy Burrito, hey it said new, why not? The loaded Double Whopper(had a baked potato on it), I longed for it.
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